What’s new in the ICC Marketing Code?
This 10th revision ensures that the ICC Marketing Code is maintained as the global reference point for marketing self-regulation, fit for the digital world.
Key changes to the ICC Marketing Code include:
ICC’s Advertising and Marketing Communications Code – or the ICC Marketing Code – is a globally-applicable self-regulatory framework, developed by experts from all industry sectors worldwide. Since 1937, it has served as the cornerstone for most self-regulatory systems around the world, from the French ARPP Code to China’s Responsible Marketing Code. The Code is the backbone of the global advertising and marketing industry.
The ICC Marketing Code seeks to protect consumers by clearly setting out the ‘dos and don’ts’ for responsible marketing to ensure legal, honest, decent and truthful communications and practices. The Marketing Code sets high standards for a full range of marketing activities, including digital marketing
A range of actors rely on the ICC Marketing Code
ICC’s Marketing Code provides a solid, cost-effective and flexible starting point for considering ethical marketing standards that can be adapted to local needs.