Privacy Toolkit: An international business guide for policymakers is aimed at governments seeking an innovative approach to privacy that balances the needs of governments, individuals and the economy as a whole. It outlines guiding principles for privacy that draw upon the Organisation for Economic Co-operation and Development privacy guidelines, and suggests practical ways to put the principles to work.
Balancing the values of individual privacy with the drive for an open and competitive economy is not about achieving a fixed and timeless legal solution. It’s an ongoing process that needs to be responsive to new technology, business methods and opportunities, and, above all, that actively engages all stakeholders.
Effective and appropriate privacy protection is a business enabler, not a barrier. It is a way to ensure consumer confidence and trust, and an enabler of lasting and fruitful customer relationships. Global business supports the use of a wide range of privacy enabling measures, and recognizes that there is no ‘one size fits all’ approach to privacy protection.
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