ICC/ESOMAR International Code on Market and Social ResearchSeptember 6, 2019
ICC Framework for Responsible Marketing Communications of AlcoholSeptember 6, 2019
ICC Policy Statement on Freedom of Commercial Communications
This policy statement is an updated version of the ICC policy statement on Freedom of Commercial Communication (240-474), that was published by the Marketing Commission in 2003 and has been subsequently updated following a mandate by the Commission at its January 2014 meeting.
The policy statement outlines ICC principles related to this freedom, to self-regulation and to business recognition of its responsibility to consumers in providing legal, decent, honest and truthful commercial communications. Freedom of advertising and commercial speech, underpinned by effective self-regulation, are cornerstones of the market economy and should be vigorously protected and promoted by ICC, as well as governments and business associations alike.